Thought Leadership
High quality thought leadership has the capacity to differentiate brands and build reputations.
When others clamour for a share of voice, a well developed thought leadership campaign will give an organisation a powerful presence across its media channels and channels to market.
Built on more than 20 years of thought leadership know how, Luther’s proven and trademarked approach delivers world class thought leadership programmes. We call this FliintTM. It’s an approach that, when applied by our team of experts, can take an organisation from a blank piece of paper through to an engaging thought leadership campaign in a white space that’s unique to them and compelling for their audiences.
The Luther team brings together rigorous research skills and analysis, paired with creativity and ideas that are well attuned to the media and business agendas. We have helped clients such as Grant Thornton International win awards for their thought leadership activity, and worked with many other organisations to establish their credible insights with audiences and the media.
Our thought leadership services include:
- Thought leadership strategy development
- Full service thought leadership campaigns
- Thought leadership theme identification
- Research and analysis
- Messaging
- Narrative and storytelling
- Content development, design and distribution
- Media relations and engagement
- Evaluation
- Thought leadership strategy development
- Full service thought leadership campaigns
- Thought leadership theme identification
- Research and analysis
- Messaging
- Narrative and storytelling
- Content development, design and distribution
- Media relations and engagement
- Evaluation
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