Tabitha Adams
Associate Director
Tabitha works on accounts in both the public and private sectors, helping Luther’s clients with day-to-day corporate communications, public affairs engagement and PR, which has resulted in national and front-page coverage. She crafts communications content for internal and external audiences and engages with the media and political stakeholders, as well as effectively managing and supporting junior members of the team.
Tabitha has experience working with multiple clients in the healthcare sector. This has included 18 months with the Health and Care Professions Council for whom she has worked on a variety of communications and public affairs projects including two Annual Reports. She is also working on a campaign for the Pharmaceutical Services Negotiating Committee, and the communication and media relations for a major national inquiry funded by the Department of Health and Social Care.
Tabitha has also conducted award-winning media work with a financial regulation consultancy; supported the ForwardMotion campaign in South Essex to promote active travel challenges using behaviour change principles; worked with Decision Technology, a consultancy who specialise in helping businesses and policymakers understand consumer decision making and behaviour; and provided reputation management for a higher education institution, creating a successful proactive social media campaign and reactive comms lines amidst a highly complicated PR crisis.
Prior to joining Luther, Tabitha worked on global implementation projects for an international management consultancy. She graduated from the University of Cambridge with a BA in English Literature in 2017.